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Home
Research
Usability Testing
Ethnographic Research
Benchmark Testing
Eye Tracking
Facilities
Recruiting
News
Upcoming Events
Press Coverage
Appearances
Social Media Updates
Publications
Contact
Meet the Team
Participate
What is Eye Tracking?
Eye tracking is a tool used to enhance
usability testing
. The technology allows
researchers
to provide gaze plots, fixation times, and heat maps.
Why use Eye Tracking?
Find out
what is attracting users' attention
Know what users are
ignoring
or
not seeing
Observe
what distracts users
from their journey
Know when users
don't understand a call to action