Because Research Matters.

Helping you create a better user experience. 

​End to End User Research offers a wide range of research services to help you understand and design for your end user. With services ranging from recruiting, usability testing, focus groups, training, facilities rental and more, our business is research, because research matters.

​We help create a better user experience. 

Together we can uncover deep insights about customers and their needs. Then we can help you innovate and refine ideas throughout the design process. We have a passion for research. We believe research is not optional, rather it is an integral part of design. We believe in an iterative process of testing and refinement to help you create the best user experience for your customers.

Consulting

Usability Testing ​​

Focus Groups

​Contextual Interviews 

Eye Tracking ​​

Extensive Human Factors Toolkit

Recruiting Services

​​Find and schedule representative users on-site and off-site

Seek out users who meet the screening criteria

Frequent follow-ups and confirmations to ensure the best show-rate ​

No charge for participants that do not attend the session

Facilities Rental

​We can conduct your studies onsite at your business, in our facilities, or remotely. 

If you have your own researchers, you can rent our state-of-the-art facilities. 

• Usability testing
• Market research
• Focus groups
• Eye tracking
• ​Modern ergonomic furniture
• High definition video recording and streaming
• Comfortable, fully-stocked observation decks
• Nearby hotel accommodations
• Convenient location

For more information, check out the Facility page.

Meet the team

We are psychologists with an extensive background in understanding human behavior. We are experts equipped with the skills, tools and knowledge to help you create intuitive, useful and delightful products for your customers.

Monica Snideman, Ph.D.
Principal UX Research Manager

Monica holds a M.A. and Ph.D. in Cognitive Experimental Psychology from Rice University, with a focus in Cognitive Neuroscience. Her interest in the human brain translated easily to the applied field of user experience, where she enjoys the process of understanding human behavior and perception. For the past 17 years, she has used her research skills to identify ways in which products can become more usable and intuitive. Her experience includes research with a wide range of websites, software, and hardware. Her projects have spanned a wide variety of companies across multiple sectors, including technology, healthcare, and energy/oil and gas.

Christy Harper, M.A.
Principal UX Research Manager

Christy holds a B.S. and M.A. in Psychology from UHCL. For the past 16 years, her career has been with Compaq and HP. Her most recent role focused on managing strategic research on future technologies and products, such as IoT, security, biometric input and digital assistants. Prior to that she spent 4 years growing and managing the HF/UX research team responsible for the iterative design and improvement of products in the personal computing space. Her area of expertise is contextual/ethnographic research and human factors research applied to new product design. Prior work includes research for education needs, digital entertainment products and input devices.

Andrew Muddimer
Sr. HF Consultant, Oil and Gas Specialist

Andrew is an ergonomist with over 20 years of experience. The majority of his experience is in Oil and Gas at Schlumberger, from drillers control rooms to E&P software user interfaces. Andrew had the opportunity to work on all aspects of the systems from the physical attributes to the software usability. Andrew holds a BSc(Hons) in Information Technology with Human Factors from Loughborough University in the UK. Andrew is a member of the Human Factors and Ergonomics Society (HFES), and is Chair of the Chapter Affairs Committee, 2017 President of the Houston Chapter of HFES, a board member of the Houston Oil and Gas Ergonomics Network, and a founding member of the Houston Chapter of the User Experience Professionals Association.

Charity Adams
​Office Manager

​Charity is our office manager and our go-to for the business side of our organization. She ensures that everyone has what they need to accomplish their work in an enjoyable environment. From music, supplies, snacks, and smiles to recruiting, scheduling, records and budgets, she keeps us running, enabling us to focus on your research needs. Charity holds a B.A. in Oral Communication from Weber State University and has extensive experience running non-profit organizations.

Shannon Iverson, Ph.D.
UX Researcher

Shannon is an applied anthropologist and former archaeologist with fourteen years of experience on academic, private, and non-profit research projects. In order to hone her research skills in the digital realm, she is currently completing the MicroMaster's program in User Experience through the University of Michigan. 

Andrea Crosser, M.S.
UX Researcher

​Andrea holds a M.S. in Human Factors Psychology from the University of Houston – Clear Lake.  Her experience includes research with software, hardware, prototyping, and usability. She is a member of the Human Factors and Ergonomics Society, Houston HFES, and former president of the HFES Student Chapter at UHCL.

Michael Merta, M.A.
UX Research Associate

Michael holds a M.A. in Psychology from University of Houston-Clear Lake's Applied Cognitive Psychology program, specializing in Human-Computer Interaction. He has worked on a variety of projects including websites, educational software, medical device software, and immersive technologies (AR/VR)

Maria Medlarz, M.S.
​UX Research Associate 

Maria holds a M.S. in Information, with specializations in Human Computer Interaction and Information Analysis and Retrieval, from the University of Michigan. She has a passion for conducting and managing user research studies, as well as translating those discoveries into suggestions for product improvement. 

Daniela Vazquez Klisans
UX Research Intern

​Dani holds a B.S. in Psychology from University of Houston-Clear Lake and is currently pursuing a Master’s Degree in Human Factors Engineering at the same institution. Working at the Perception and Action lab of UHCL, Dani has led various research studies on keyboard usage, stylus and screen material interaction, robot acceptance, virtual reality aftereffects, and gamification. She is a member of the Human Factors and Ergonomics Society and is the president of the HFES Student Chapter at UHCL.   

Michael Pickett
UX Research Intern

Michael is a graduate student at the University of Houston-Clear Lake studying Human Factors Engineering. He earned a B.A. at Wichita State University as well as an undergraduate certificate in human factors. Michael has experience with leading usability studies as well as assisting in academic research. He is also a member of the Human Factors and Ergonomics Society and is currently the treasurer and Student Government Association representative for the UHCL HFES Student Chapter.

Tyler Duke
UX Research Intern

Tyler is a graduate student at the University of Houston-Clear Lake, studying Human Factors Psychology. He earned a B.S. in Psychology, with a minor in Anthropology, from UHCL. Tyler is a graduate research assistant in the Decision-making, Automation, Advice and Gaming Lab, where he has helped out with usability studies and focus groups on a smartwatch application tool, as well as assisted the development of a software gaming application. Tyler is also a member of the Human Factors and Ergonomics Society, and is the Historian of the HFES Student Chapter at UHCL.

  

Clients we have worked with