What is Usability Testing?

We run usability research by asking participants to complete tasks with a given product to observe how they interact with it. We then identify and take note of where they encounter problems and experience confusion. 

Types of usability testing include:
Problem Discovery is the most common type of usability testing. It is used to uncover and fix usability issues.
Competitive Comparison is comparing a current product version to a competitor's version (or previous version) of a product.
Iterative Testing is testing that happens as products go through design improvements to ensure success.
Find out more about usability testing at End to End by exploring our case studies.